Increasing response rates by more than 360%. Working with other agency partners, Daggerwing Health helped develop a unique, award-winning loyalty program to drive retention and incremental refills among its current patient base. The program looks and feels like a loyalty initiative to patients BUT it offers tremendous flexibility to the client... marketers can dial the program up or down in terms of investment and contact frequency based on changing competitive and financial objectives.
Identifying low hanging fruit opportunities resulted in a new Web tactic that quickly generated $25 million in incremental sales. Daggerwing Health helped a client figure out all the barriers to improved B2B sales for a global healthcare company. Daggerwing's strategy included big picture changes as well as "get traction fast" fixes (like a new quote request tool) that quickly generated incremental sales.
Pharma marketing that "reacts" to competitive opportunities? Really. When a competitor brand went generic, this client wanted to capitalize on the opportunity to get patients to switch to their brand. Daggerwing Health partnered with a committed internal client team to completely reinvent the "go-to-market" process - eliminating more than 75% of the usual time per project.
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