Overcoming the barriers to better results

that keep Chief Marketing Officers awake at night

A big reason Daggerwing Health is an agency like no other is that it started as an agency, then became a successful consulting firm... and then became an agency again.

More than a decade ago, the founders of Daggerwing were all driving strategy for clients of an Omnicom CRM agency. Then a client asked this senior team to go beyond traditional agency services and "consult" on how to restructure marketing internally to stop the decline in market share (it worked). Another client consulting request followed. And another.

So The Daggerwing Group was born - a hands-on marketing consultancy for clients and their agencies, focused on overcoming the barriers to better business and financial results that keep Chief Marketing Officers awake at night. Clients included national retailers and telecom firms, automakers, computer technology firms and healthcare providers.

Daggerwing's breadth of consulting services extended to creating and managing complex integrated marketing plans - involving numerous internal client departments, agency partners and third-party vendors. It wasn't long before clients started asking if Daggerwing could start adding more agency services - including brand positioning, creative and online/offline relationship marketing... in addition to continuing to drive more efficiency and effectiveness in integrated campaigns. So we became an agency, again.

Today, Daggerwing Health offers the best of the Daggerwing legacy in consulting and agency services - customized for the unique needs of pharmaceutical and healthcare clients as well as their other marketing agencies and vendors.

There's a lot more to the 10 year story that shaped who are are today. Find out in person. Contact us.